One of the pilliars of good business is marketing
When your marketing your product you have to be sure to keep in mind that the customer is your best ally. Your customer will tell you exactly what they want and how they want it. If you listen they will give you a plethora of incredible and valuable feedback. Part of marketing is to capture the customers experience and how they felt about yours. Using CRM solutions you can find out exactly how your customers feel about your product and service and if they will come back. To maintain a strong customer base you have to treat them better than the competition.